110 B2B LEADS FOR A MANUFACTURER OF SIENTIFIC INSTRUMENTATION
CASE STUDY
110 Marketing Qualified Leads, including 37 SQLs, for a high-precision metrology system in semiconductor R&D
Industry: Advanced Metrology / Semiconductor Innovation / USA & Europe
About the Client
A global manufacturer of high-end scientific instrumentation, trusted by leading research institutions and industrial innovators. The company’s portfolio spans multiple disciplines, including:
About the Project
This 3-month pilot campaign focused on a high-resolution measurement system for nanoscale surface analysis, primarily intended for advanced semiconductor research and development (R&D) applications.
The instrument provides detailed structural and chemical insights into thin films, layered materials, and next-generation device components, with spatial resolution in the sub-10 nm range.
The goal was to identify and engage experts at Tier 1 semiconductor companies who are directly involved in nanoscale materials engineering and qualify them for sales outreach.
🎯 Target Audience
The outreach targeted R&D-driven teams in leading semiconductor organisations, specifically those working with:
Key regions: USA, Germany, UK, Belgium, Netherlands
Ideal contacts included:
🚩 Challenge
The client needed to:
💡 What We Did
📊 Results (in 3 months)
✅ Impact
💬 Client's Quote:
"Turbo Mango helped us achieve exactly what we needed — fast, focused outreach that brought us in touch with the right people inside very technical environments. Their process felt like a natural extension of our team. Instead of chasing leads, we had expert-level conversations lined up for us, ready to go."
— Business Development Manager
110 Marketing Qualified Leads, including 37 SQLs, for a high-precision metrology system in semiconductor R&D
Industry: Advanced Metrology / Semiconductor Innovation / USA & Europe
About the Client
A global manufacturer of high-end scientific instrumentation, trusted by leading research institutions and industrial innovators. The company’s portfolio spans multiple disciplines, including:
- Surface and materials characterisation
- Molecular and atomic-level spectroscopy
- Structural biology and life science imaging
- Magnetic resonance and analytical chemistry
About the Project
This 3-month pilot campaign focused on a high-resolution measurement system for nanoscale surface analysis, primarily intended for advanced semiconductor research and development (R&D) applications.
The instrument provides detailed structural and chemical insights into thin films, layered materials, and next-generation device components, with spatial resolution in the sub-10 nm range.
The goal was to identify and engage experts at Tier 1 semiconductor companies who are directly involved in nanoscale materials engineering and qualify them for sales outreach.
🎯 Target Audience
The outreach targeted R&D-driven teams in leading semiconductor organisations, specifically those working with:
- 2D materials
- Thin-film deposition and metrology
- Photothermal and sub-micron surface characterisation
- Advanced materials integration for semiconductor prototyping
Key regions: USA, Germany, UK, Belgium, Netherlands
Ideal contacts included:
- Senior scientists and researchers in characterisation and metrology
- Process development engineers
- Technical leaders in device innovation labs
🚩 Challenge
The client needed to:
- Generate interest in a highly specialized scientific tool priced at around $1 million per unit, highly specialised tool in a narrow scientific niche
- Engage technical decision-makers without publicly disclosing detailed product information
- Identify relevant experts manually across multiple countries and institutions
- Compensate for limited internal resources dedicated to outbound prospecting
💡 What We Did
- Performed targeted manual research to identify top-fit experts through scientific publications and affiliations
- Launched LinkedIn outreach using existing sales team profiles for a trusted, human-first approach
- Developed messaging strategies tailored to each prospect’s field of expertise
- Managed conversations from initial connection through to lead qualification
- Provided targeted educational materials to support product understanding
- Designed a lead scoring system integrated with the client’s CRM to support prioritisation
- Qualified leads as MQLs and handed over Sales-Qualified Leads to the internal team for follow-up
📊 Results (in 3 months)
Metric | Value |
New LinkedIn connections | 2,167 |
Replies & active conversations | 374 |
Total Marketing Qualified Leads | 110 |
— of which Sales Qualified Leads | 37 |
Target regions | USA, UK, Germany, Belgium, Netherlands |
✅ Impact
- Created a focused pipeline of decision-makers in Tier 1 semiconductor companies
- Enabled technical conversations with relevant experts in surface and materials characterisation
- Reduced the burden on internal teams by delivering pre-qualified, high-intent contacts
- Successfully completed the pilot, with follow-up campaigns now in development for new product lines and audiences
💬 Client's Quote:
"Turbo Mango helped us achieve exactly what we needed — fast, focused outreach that brought us in touch with the right people inside very technical environments. Their process felt like a natural extension of our team. Instead of chasing leads, we had expert-level conversations lined up for us, ready to go."
— Business Development Manager
Want to see if we can do the same for your company? Let’s talk.
Contact us:
Tel: +43 677 63102852
E-Mail: info@turbomango.com
E-Mail: info@turbomango.com
Head Office:
2340, Neudorferstrasse 52–58, Mödling, Austria
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San Jose, USA
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2340, Neudorferstrasse 52–58, Mödling, Austria
Regional Offices:
San Jose, USA
Dubai, United Arab Emirates
Dnipro, Ukraine