A Hungarian manufacturing company specialising in high-quality paper pallets. With a team of skilled professionals and state-of-the-art facilities, they provide products for businesses across various industries.
About the Project A 9-month campaign aimed at generating qualified B2B leads and increasing brand awareness. The focus was on introducing an innovative product to potential clients and demonstrating its value in a market where it was previously unknown.
🎯 Target Audience
The outreach targeted professionals in the following sectors:
Logistics
Packaging
Transportation
Warehousing
Retail
Pharmaceutical
Key regions: Germany, Austria, Switzerland, Italy, Sweden, Denmark, Norway, Finland
Ideal contacts included:
Senior Managers
Directors
Vice Presidents
CXOs
The client faced several challenges:
Introducing a new, innovative product to potential clients in a market where it was unknown
Differentiating themselves from competitors and reaching decision-makers willing to consider a new product without an established reputation
Low follow-up from potential clients after investing in a trade fair, resulting in missed opportunities
💡 What We Did
We developed acustomisedd lead generation strategy focusing on quality leads and brand awareness:
Organised monthly online live factory tours to showcase facilities and products
Promoted live tours through LinkedIn, targeted social media advertising, Google ads, and email campaigns
Scheduled individual calls with potential clients and facilitated offline factory visits
Invited relevant contacts to their booth at trade fairs to increase brand awareness
📊 Results (in 9 months)
Metric
Value
Total prospects targeted
15,297
New relevant LinkedIn connections
4,971
Responded leads
1,621
Qualified leads
381
Appointments set
165
Companies purchasing the first batch of products
75
✅ Impact
The campaign led to a significant increase in leads and conversions. The successful product launch resulted in 75 companies purchasing the first batch of products. The client is now developing and building a new factory in Northern Italy, reflecting their growth and success.
💬 Client Quote
"Working with Turbo Mango has been a fantastic experience. They took the time to understand our unique challenges and developed a customised strategy that helped us overcome them. We've seen a significant increase in leads and conversions since we started working with them."
— CEO, Co-founder
Want to see if we can do the same for your company? Let’s talk.