381 B2B LEADS
FOR A PAPER PALLETT MANUFACTURER
CASE STUDY

381 Marketing Qualified Leads, including 165 appointments, for a paper pallet manufacturer

Industry: Logistics / Packaging / Transportation / Warehousing / Retail / Pharmaceutical

About the Client

A Hungarian manufacturing company specialising in high-quality paper pallets. With a team of skilled professionals and state-of-the-art facilities, they provide products for businesses across various industries.

About the Project
A 9-month campaign aimed at generating qualified B2B leads and increasing brand awareness. The focus was on introducing an innovative product to potential clients and demonstrating its value in a market where it was previously unknown.

🎯 Target Audience

The outreach targeted professionals in the following sectors:
  • Logistics
  • Packaging
  • Transportation
  • Warehousing
  • Retail
  • Pharmaceutical
Key regions: Germany, Austria, Switzerland, Italy, Sweden, Denmark, Norway, Finland

Ideal contacts included:

  • Senior Managers
  • Directors
  • Vice Presidents
  • CXOs
The client faced several challenges:

  • Introducing a new, innovative product to potential clients in a market where it was unknown
  • Differentiating themselves from competitors and reaching decision-makers willing to consider a new product without an established reputation
  • Low follow-up from potential clients after investing in a trade fair, resulting in missed opportunities

💡 What We Did

We developed acustomisedd lead generation strategy focusing on quality leads and brand awareness:

  • Organised monthly online live factory tours to showcase facilities and products
  • Promoted live tours through LinkedIn, targeted social media advertising, Google ads, and email campaigns
  • Scheduled individual calls with potential clients and facilitated offline factory visits
  • Invited relevant contacts to their booth at trade fairs to increase brand awareness

📊 Results (in 9 months)

Metric

Value

Total prospects targeted

15,297

New relevant LinkedIn connections

4,971

Responded leads

1,621

Qualified leads

381

Appointments set

165

Companies purchasing the first batch of products

75


Impact

The campaign led to a significant increase in leads and conversions. The successful product launch resulted in 75 companies purchasing the first batch of products. The client is now developing and building a new factory in Northern Italy, reflecting their growth and success.

💬 Client Quote

"Working with Turbo Mango has been a fantastic experience. They took the time to understand our unique challenges and developed a customised strategy that helped us overcome them. We've seen a significant increase in leads and conversions since we started working with them."

— CEO, Co-founder
Want to see if we can do the same for your company? Let’s talk.

Contact us:

Tel: +43 677 63102852
E-Mail: info@turbomango.com
Head Office:
2340, Neudorferstrasse 52–58, Mödling, Austria

Regional Offices:
San Jose, USA
Dubai, United Arab Emirates
Dnipro, Ukraine