381 B2B LEADS
FOR A PAPER PALLETT MANUFACTURER
CASE STUDY

381 Marketing Qualified Leads, including 165 appointments, for a paper pallet manufacturer

Industry: Logistics / Packaging / Transportation / Warehousing / Retail / Pharmaceutical

About the Client

A Hungarian manufacturing company specialising in high-quality paper pallets. With a team of skilled professionals and state-of-the-art facilities, they provide products for businesses across various industries.

About the Project
A 9-month campaign aimed at generating qualified B2B leads and increasing brand awareness. The focus was on introducing an innovative product to potential clients and demonstrating its value in a market where it was previously unknown.

🎯 Target Audience

The outreach targeted professionals in the following sectors:
  • Logistics
  • Packaging
  • Transportation
  • Warehousing
  • Retail
  • Pharmaceutical
Key regions: Germany, Austria, Switzerland, Italy, Sweden, Denmark, Norway, Finland

Ideal contacts included:

  • Senior Managers
  • Directors
  • Vice Presidents
  • CXOs
The client faced several challenges:

  • Introducing a new, innovative product to potential clients in a market where it was unknown
  • Differentiating themselves from competitors and reaching decision-makers willing to consider a new product without an established reputation
  • Low follow-up from potential clients after investing in a trade fair, resulting in missed opportunities

💡 What We Did

We developed acustomisedd lead generation strategy focusing on quality leads and brand awareness:

  • Organised monthly online live factory tours to showcase facilities and products
  • Promoted live tours through LinkedIn, targeted social media advertising, Google ads, and email campaigns
  • Scheduled individual calls with potential clients and facilitated offline factory visits
  • Invited relevant contacts to their booth at trade fairs to increase brand awareness

📊 Results (in 9 months)

Metric

Value

Total prospects targeted

15,297

New relevant LinkedIn connections

4,971

Responded leads

1,621

Qualified leads

381

Appointments set

165

Companies purchasing the first batch of products

75


✅ Impact

The campaign led to a significant increase in leads and conversions. The successful product launch resulted in 75 companies purchasing the first batch of products. The client is now developing and building a new factory in Northern Italy, reflecting their growth and success.

💬 Client Quote

"Working with Turbo Mango has been a fantastic experience. They took the time to understand our unique challenges and developed a customised strategy that helped us overcome them. We've seen a significant increase in leads and conversions since we started working with them."

— CEO, Co-founder
Want to see if we can do the same for your company? Let’s talk.

Contact us:

Tel: +43 677 63102852
E-Mail: info@turbomango.com
Head Office:
2340, Neudorferstrasse 52–58, Mödling, Austria

Regional Offices:
San Jose, USA
Dubai, United Arab Emirates
Dnipro, Ukraine