45 B2B LEADS FOR A EUROPEAN MIGRATION AGENCY
CASE STUDY
45+ relevant leads, 5 signed Letters of Intent, and full digital presence setup for a European migration agency connecting African tech talent with European employers
Industry: Public Sector / Migration Policy / International Employment Programs
About the Client
Our client is a European intergovernmental organisation specialising in sustainable migration and labour mobility policies. As part of their Inspire pilot initiative, the organisation set out to connect qualified technical professionals from Ghana and Kenya with European employers in high-demand industries such as renewable energy, IT, industrial automation, and sustainable infrastructure.
The program targets engineers, technicians, and electricians with strong English and basic German language skills, aiming to support both ethical recruitment and long-term reintegration of skilled migrants into their home countries.
🎯 Project Objectives
💡 What We Did
📊 Results
✅ Impact
💬 Client Quote
"The level of traction and interest generated by this campaign exceeded our expectations. From strategic messaging to hands-on outreach, the team brought clarity, energy, and results to a complex topic. We're now better equipped to scale Inspire and deepen our employer network."
— Program Director
45+ relevant leads, 5 signed Letters of Intent, and full digital presence setup for a European migration agency connecting African tech talent with European employers
Industry: Public Sector / Migration Policy / International Employment Programs
About the Client
Our client is a European intergovernmental organisation specialising in sustainable migration and labour mobility policies. As part of their Inspire pilot initiative, the organisation set out to connect qualified technical professionals from Ghana and Kenya with European employers in high-demand industries such as renewable energy, IT, industrial automation, and sustainable infrastructure.
The program targets engineers, technicians, and electricians with strong English and basic German language skills, aiming to support both ethical recruitment and long-term reintegration of skilled migrants into their home countries.
🎯 Project Objectives
- Identify and engage European employers facing skill shortages in technical roles
- Secure at least 5 Letters of Intent (LoIs) from companies willing to explore pilot cooperation
- Raise awareness of the Inspire initiative through targeted digital outreach and brand building
- Emphasise the dual value of the program: access to affordable, qualified talent and alignment with CSR/ESG goals
💡 What We Did
- Built a targeted list of companies in sectors aligned with Inspire’s objectives, focusing on HR, sustainability, and operations decision-makers
- Ran highly personalised outreach campaigns via LinkedIn and email, with tailored messaging for each segment
- Launched and managed dedicated Inspire social media pages on LinkedIn, Facebook, and Instagram
- Deployed retargeting campaigns to keep potential partners engaged after first contact
- Delivered program pitch decks and scheduled calls between interested employers and the ICMPD team
- Positioned the program as a strategic workforce solution that supports talent acquisition and global impact
📊 Results
Metric | Value |
Duration of campaign | 3 months |
LinkedIn connections initiated | 285 |
Replies received | 193 |
Companies expressing concrete interest (MQLs) | 45 |
Letters of Intent signed | 5 |
Social media profiles launched | 3 (LinkedIn, FB, IG) |
Retargeting campaigns deployed | ✅ |
✅ Impact
- Surpassed initial KPIs by generating more than 9× the number of qualified leads needed for the program’s first phase
- Successfully attracted interest from major European companies (e.g. Bosch, Siemens, Wilo, etc.) in positioning Inspire as a scalable recruitment model
- Reactivated conversations with previously unresponsive stakeholders using updated positioning and messaging
- Delivered a multi-channel foundation that enables the client to expand the initiative to new sectors and countries
💬 Client Quote
"The level of traction and interest generated by this campaign exceeded our expectations. From strategic messaging to hands-on outreach, the team brought clarity, energy, and results to a complex topic. We're now better equipped to scale Inspire and deepen our employer network."
— Program Director
Want to see if we can do the same for your company? Let’s talk.
Contact us:
Tel: +43 677 63102852
E-Mail: info@turbomango.com
E-Mail: info@turbomango.com
Head Office:
2340, Neudorferstrasse 52–58, Mödling, Austria
Regional Offices:
San Jose, USA
Dubai, United Arab Emirates
Dnipro, Ukraine
2340, Neudorferstrasse 52–58, Mödling, Austria
Regional Offices:
San Jose, USA
Dubai, United Arab Emirates
Dnipro, Ukraine