SCALING A PAN-EUROPEAN LABORATORY NETWORK
CASE STUDY
Scaling a Pan-European Laboratory Network: From Acquisition to Reputation Building
Industry: Laboratory Testing / Environmental & Pharmaceutical Analysis / M&A Strategy
Region: DACH, Italy, Poland, Czech Republic, Slovakia, CEE
Project Duration: 24 months
Background
Our client is a fast-growing European network of independent testing laboratories offering services in:
At the beginning of our collaboration, the group consisted of only 12 laboratories. After two years of structured digital outreach, website consolidation, and ecosystem engagement, the network now comprises over 52 laboratories, with expansion continuing.
🎯 Objectives
💼 What We Did
📊 Results (Over 2 Years)
What’s Next
We are now entering a new phase of the collaboration, focusing on helping member laboratories enhance their own business performance. This includes building custom lead generation programs for individual labs to strengthen their local client base and digital presence, turning network growth into revenue growth.
💬 Client Quote
“This partnership gave us not only the tools to scale fast, but also the reputation and trust needed to make integration smooth. The outreach strategy brought both results and relationships, many of which continue to evolve into new opportunities.”
— Managing Director
Scaling a Pan-European Laboratory Network: From Acquisition to Reputation Building
Industry: Laboratory Testing / Environmental & Pharmaceutical Analysis / M&A Strategy
Region: DACH, Italy, Poland, Czech Republic, Slovakia, CEE
Project Duration: 24 months
Background
Our client is a fast-growing European network of independent testing laboratories offering services in:
- Environmental and emissions testing (air, water, soil)
- Food safety and pharmaceutical analysis
- Material and precious metal testing
- Calibration and metrology services
- Non-destructive testing (NDT)
At the beginning of our collaboration, the group consisted of only 12 laboratories. After two years of structured digital outreach, website consolidation, and ecosystem engagement, the network now comprises over 52 laboratories, with expansion continuing.
🎯 Objectives
- Rebuild and unify the digital presence across the network
- Identify independent laboratories open to acquisition or partnership
- Build trust within the target audience to enable smoother integration
- Create an M&A outreach model replicable across multiple regions
- Improve brand positioning to attract laboratories looking for growth support
💼 What We Did
- Rebuilt the corporate website and established a central framework for integrating lab websites
- Standardised 20+ local lab websites under a unified UX and brand identity
- Conducted multilingual outreach in six countries, targeting lab directors, founders, and executives
- Used LinkedIn, email, and direct calling to build trusted relationships with lab owners
- Highlighted post-acquisition advantages, such as operational autonomy and shared resources
- Strengthened brand credibility, making the group more attractive to potential partners
- Supported reputation-building efforts to ensure incoming partners felt secure and aligned
📊 Results (Over 2 Years)
Metric | Value |
Campaign duration | 24 months (ongoing) |
Labs contacted and engaged | 315+ |
Labs added to the network | From 12 → 52 |
Local lab websites rebuilt/standardized | 20+ |
M&A acquisition pipeline established | ✅ |
Brand trust and credibility in the sector | Significantly improved |
What’s Next
We are now entering a new phase of the collaboration, focusing on helping member laboratories enhance their own business performance. This includes building custom lead generation programs for individual labs to strengthen their local client base and digital presence, turning network growth into revenue growth.
💬 Client Quote
“This partnership gave us not only the tools to scale fast, but also the reputation and trust needed to make integration smooth. The outreach strategy brought both results and relationships, many of which continue to evolve into new opportunities.”
— Managing Director
Want to see if we can do the same for your company? Let’s talk.
Contact us:
Tel: +43 677 63102852
E-Mail: info@turbomango.com
E-Mail: info@turbomango.com
Head Office:
2340, Neudorferstrasse 52–58, Mödling, Austria
Regional Offices:
San Jose, USA
Dubai, United Arab Emirates
Dnipro, Ukraine
2340, Neudorferstrasse 52–58, Mödling, Austria
Regional Offices:
San Jose, USA
Dubai, United Arab Emirates
Dnipro, Ukraine