198 B2B LEADS FOR A MANUFACTURER OF LABORATORY FURNITURE
CASE STUDY
126 qualified leads and 72 SQLs for a premium lab furniture brand, with 20+ live meetings at global exhibitions
Industry: Laboratory Infrastructure / OEM Partnerships / USA, EU, Australia, New Zealand
About the Client
A global manufacturer of premium laboratory furniture engineered for maximum stability, low vibration, and seamless integration with precision scientific instruments. Their solutions are widely recognised across R&D-heavy industries and are often the default choice for high-performance lab environments.
Key differentiators:
About the Project
This 12-month project (ongoing, 9 months in) focuses on building strategic OEM relationships with regional divisions of Tier-1 scientific equipment manufacturers in the US, Europe, Australia, and New Zealand.
Due to decentralised purchasing, outreach had to be broad but precise, engaging local influencers and decision-makers who control lab infrastructure choices.
🎯 Target Audience
🚩 Challenge
💡 What We Did
📊 Results (first 9 months of project)
✅ Impact
💬 Client Quote
"We wanted a smarter, more informed approach, not just mass outreach. Turbo Mango helped us distil insights from real customer conversations and turn them into a repeatable strategy. They got us in front of the right OEM contacts and supported us before, during, and after key trade shows."
— Co-Founder & CEO
126 qualified leads and 72 SQLs for a premium lab furniture brand, with 20+ live meetings at global exhibitions
Industry: Laboratory Infrastructure / OEM Partnerships / USA, EU, Australia, New Zealand
About the Client
A global manufacturer of premium laboratory furniture engineered for maximum stability, low vibration, and seamless integration with precision scientific instruments. Their solutions are widely recognised across R&D-heavy industries and are often the default choice for high-performance lab environments.
Key differentiators:
- Industry-leading performance in vibration control
- Custom-designed to fit OEM equipment footprints
- Trusted by Tier-1 equipment manufacturers across continents
About the Project
This 12-month project (ongoing, 9 months in) focuses on building strategic OEM relationships with regional divisions of Tier-1 scientific equipment manufacturers in the US, Europe, Australia, and New Zealand.
Due to decentralised purchasing, outreach had to be broad but precise, engaging local influencers and decision-makers who control lab infrastructure choices.
🎯 Target Audience
- Field Engineers, Account Managers, Sales Managers at major OEMs
- Contacts able to influence bundled product offerings (furniture + lab equipment)
- Regional teams are responsible for specifying the lab layout and procurement
🚩 Challenge
- The procurement authority was distributed across local offices
- Needed to engage both technical and commercial roles across continents
- Required deeply customised messaging per role, company, and region
- The client wanted to incorporate AI-driven insight extraction from internal sales interviews to enhance messaging precision.
💡 What We Did
- Conducted an initial discovery phase using AI-assisted analysis of client sales interviews to uncover buyer motivations and recurring patterns
- Translated insights into personalised scripts and messaging frameworks
- Launched LinkedIn-based outreach across four continents
- Qualified leads based on current supplier setup, interest in new partnerships, and timeline
- Shared technical brochures and product specs with engaged contacts
- Delivered structured lead reports for CRM import and follow-up
- Coordinated and confirmed 20+ on-site meetings at key industry exhibitions with targeted leads
📊 Results (first 9 months of project)
Metric | Value |
Targeted LinkedIn connections | 752 |
Replies received | 455 |
Marketing Qualified Leads (MQLs) | 126 |
Sales Qualified Leads (SQLs) | 72 |
Live meetings at exhibitions | 20+ |
Target regions | USA, EU, Australia, New Zealand |
✅ Impact
- Created direct engagement with regional product and commercial teams at Tier-1 OEMs
- Leveraged deep customer intelligence to develop messaging frameworks at scale
- Delivered dozens of highly relevant, SQL-ready conversations for the client’s sales team
- Boosted on-site presence and lead capture during global industry events
- Laid a foundation for Phase 2, focused on end-user lab decision-makers
💬 Client Quote
"We wanted a smarter, more informed approach, not just mass outreach. Turbo Mango helped us distil insights from real customer conversations and turn them into a repeatable strategy. They got us in front of the right OEM contacts and supported us before, during, and after key trade shows."
— Co-Founder & CEO
Want to see if we can do the same for your company? Let’s talk.
Contact us:
Tel: +43 677 63102852
E-Mail: info@turbomango.com
E-Mail: info@turbomango.com
Head Office:
2340, Neudorferstrasse 52–58, Mödling, Austria
Regional Offices:
San Jose, USA
Dubai, United Arab Emirates
Dnipro, Ukraine
2340, Neudorferstrasse 52–58, Mödling, Austria
Regional Offices:
San Jose, USA
Dubai, United Arab Emirates
Dnipro, Ukraine