490 B2B LEADS FOR A HIGH-SPEED IMAGING COMPANY
CASE STUDY
+374 Marketing Qualified Leads and 116 SQLs for a high-speed imaging company in 9 months
Industry: Scientific Imaging / USA & Europe
About the Client
A US-based manufacturer of cutting-edge high-speed cameras used in scientific and industrial research. Their cameras are among the most advanced on the market, capable of capturing ultra-fast physical and optical phenomena — from combustion dynamics to biophotonic processes.
🎯 Target Audience
The campaign focused on two primary segments:
All prospects were active in the following research areas:
🚩 Challenge
The client was launching a new product line and needed to:
💡 What We Did
📊 Results (over 9 months)
✅ Impact
💬 Client Quote
"We were impressed by how precisely Turbo Mango was able to identify researchers working on exactly the kind of experiments our cameras are built for. Their team became an extension of ours — we had full visibility, high-quality leads, and a significant reduction in time-to-contact. This campaign paid for itself many times over."
— Head of Marketing
+374 Marketing Qualified Leads and 116 SQLs for a high-speed imaging company in 9 months
Industry: Scientific Imaging / USA & Europe
About the Client
A US-based manufacturer of cutting-edge high-speed cameras used in scientific and industrial research. Their cameras are among the most advanced on the market, capable of capturing ultra-fast physical and optical phenomena — from combustion dynamics to biophotonic processes.
🎯 Target Audience
The campaign focused on two primary segments:
- Academic researchers (PhDs, professors, postdocs)
- Industrial R&D engineers working in labs and innovation departments
All prospects were active in the following research areas:
- Ultrafast Spectroscopy
- Chemiluminescence
- Biophotonics
- Optical Coherence Tomography (OCT)
- Combustion & Ballistics
🚩 Challenge
The client was launching a new product line and needed to:
- Quickly introduce the product to a highly specialised global research community
- Identify and engage relevant new leads in the US and Europe
- Support their under-resourced European team and busy US managers who were focused on existing accounts
- Comply with GDPR restrictions in the EU, limiting email-based outreach
- Stand out in a competitive market with established players
💡 What We Did
- Created and optimised LinkedIn profiles for several sales managers to serve as trusted voices in the community
- Increased visibility through relevant content posts and thoughtful engagement with research-related discussions
- Manually identified target researchers via Google Scholar and research databases
- Conducted personalised LinkedIn outreach from sales team members
- Developed custom qualifying scripts tailored to each prospect’s research focus
- Shared targeted product content and demo videos based on individual interest
- Built a custom lead grading system synced with Salesforce to prioritise top-quality leads
- Handed off Marketing and Sales Qualified Leads to the client’s internal sales team for demo scheduling and follow-up
📊 Results (over 9 months)
Metric | Value |
New LinkedIn connections | 2,281 |
Replies & conversations | 1,231 |
Marketing Qualified Leads (MQLs) | 374 |
Sales Qualified Leads (SQLs) | 116 |
Sales opportunities created | ~42 |
Average deal size | $100,000 – $1M |
✅ Impact
- Dozens of highly qualified leads identified with zero input from the internal team
- Full integration with Salesforce, including lead scoring and grading
- Stronger product visibility among top researchers in target regions
- Ongoing collaboration after 3 years, with new campaigns in development
💬 Client Quote
"We were impressed by how precisely Turbo Mango was able to identify researchers working on exactly the kind of experiments our cameras are built for. Their team became an extension of ours — we had full visibility, high-quality leads, and a significant reduction in time-to-contact. This campaign paid for itself many times over."
— Head of Marketing
Want to Find Out What Kind of Institutional Support Your Company Could Get?
Contact us:
Tel: +43 677 63102852
E-Mail: info@turbomango.com
E-Mail: info@turbomango.com
Head Office:
2340, Neudorferstrasse 52–58, Mödling, Austria
Regional Offices:
San Jose, USA
Dubai, United Arab Emirates
Dnipro, Ukraine
2340, Neudorferstrasse 52–58, Mödling, Austria
Regional Offices:
San Jose, USA
Dubai, United Arab Emirates
Dnipro, Ukraine