+374 Marketing Qualified Leads and 116 SQLs for a high-speed imaging company in 9 months
Industry: Scientific Imaging / USA & Europe
About the Client
A US-based manufacturer of cutting-edge high-speed cameras used in scientific and industrial research. Their cameras are among the most advanced on the market, capable of capturing ultra-fast physical and optical phenomena — from combustion dynamics to biophotonic processes.
🎯 Target Audience
The campaign focused on two primary segments:
Academic researchers (PhDs, professors, postdocs)
Industrial R&D engineers working in labs and innovation departments
All prospects were active in the following research areas:
Ultrafast Spectroscopy
Chemiluminescence
Biophotonics
Optical Coherence Tomography (OCT)
Combustion & Ballistics
🚩 Challenge
The client was launching a new product line and needed to:
Quickly introduce the product to a highly specialised global research community
Identify and engage relevant new leads in the US and Europe
Support their under-resourced European team and busy US managers who were focused on existing accounts
Comply with GDPR restrictions in the EU, limiting email-based outreach
Stand out in a competitive market with established players
💡 What We Did
Created and optimised LinkedIn profiles for several sales managers to serve as trusted voices in the community
Increased visibility through relevant content posts and thoughtful engagement with research-related discussions
Manually identified target researchers via Google Scholar and research databases
Conducted personalised LinkedIn outreach from sales team members
Developed custom qualifying scripts tailored to each prospect’s research focus
Shared targeted product content and demo videos based on individual interest
Built a custom lead grading system synced with Salesforce to prioritise top-quality leads
Handed off Marketing and Sales Qualified Leads to the client’s internal sales team for demo scheduling and follow-up
Target regions: USA, UK, Germany, France
📊 Results (over 9 months)
Metric
Value
New LinkedIn connections
2,281
Replies & conversations
1,231
Marketing Qualified Leads (MQLs)
374
Sales Qualified Leads (SQLs)
116
Sales opportunities created
~42
Average deal size
$100,000 – $1M
✅ Impact
Dozens of highly qualified leads identified with zero input from the internal team
Full integration with Salesforce, including lead scoring and grading
Stronger product visibility among top researchers in target regions
Ongoing collaboration after 3 years, with new campaigns in development
💬 Client Quote
"We were impressed by how precisely Turbo Mango was able to identify researchers working on exactly the kind of experiments our cameras are built for. Their team became an extension of ours — we had full visibility, high-quality leads, and a significant reduction in time-to-contact. This campaign paid for itself many times over."
— Head of Marketing
Want to see if we can do the same for your company? Let’s talk.