156 B2B LEADS FOR A
MANUFACTURER OF HEAT PUMPS
MANUFACTURER OF HEAT PUMPS
CASE STUDY
117 MQLs and 39 SQLs in 6 months for a European heat pump brand, with 7 signed partners and a custom-built distributors and installers database
Industry: HVAC / Renewable Heating / France, Germany, Austria
About the Client
A French manufacturer of high-efficiency heat pumps for private homes and swimming pools. The company combines smart-cost Asian production with European engineering, logistics, and service, based in France and Germany.
What sets them apart:
About the Project
The 6-month campaign aimed to:
A key constraint was the lack of existing data: no clear filtering tools in LinkedIn or Sales Navigator allowed for easy identification of relevant distributors. The team had to build the outreach foundation entirely from scratch.
🎯 Target Audience
The campaign focused on:
Regions targeted: France, Germany, Austria
🚩 Challenge
💡 What We Did
📊 Results (in 6 months)
✅ Impact
💬 Client Quote
"We didn’t just need leads — we needed qualified local partners who could sell, install, and support our products. Turbo Mango built that pipeline from zero, identified hundreds of real prospects, and helped us close deals in important markets for us."
— Head of Sales
117 MQLs and 39 SQLs in 6 months for a European heat pump brand, with 7 signed partners and a custom-built distributors and installers database
Industry: HVAC / Renewable Heating / France, Germany, Austria
About the Client
A French manufacturer of high-efficiency heat pumps for private homes and swimming pools. The company combines smart-cost Asian production with European engineering, logistics, and service, based in France and Germany.
What sets them apart:
- Sleek product design and modern aesthetic
- High technical reliability
- Excellent price-to-performance ratio
- Local service and spare part availability in the EU
About the Project
The 6-month campaign aimed to:
- Generate qualified B2B leads for a new line of air-to-water heat pumps and fan coils
- Support market expansion beyond the pool segment into broader HVAC applications
- Raise awareness among regional distributors, installers, and wholesale platforms
A key constraint was the lack of existing data: no clear filtering tools in LinkedIn or Sales Navigator allowed for easy identification of relevant distributors. The team had to build the outreach foundation entirely from scratch.
🎯 Target Audience
The campaign focused on:
- Distributors of heat pumps and HVAC systems (targeting ~€500k annual volume per deal)
- Installation companies handling both sales and long-term service
- Wholesalers and specialised e-commerce retailers for home energy systems
Regions targeted: France, Germany, Austria
🚩 Challenge
- No pre-existing lead database; no structured B2B lists available online
- Difficult to filter by product category or specialisation in common lead tools
- Needed to identify companies capable not only of selling, but also installing and servicing equipment
- Simultaneously expand awareness of lesser-known product categories (fan coils, air-to-water systems)
💡 What We Did
- Manually built a proprietary database of over 800 distributors and ~2000 installation firms
- Identified relevant decision-makers (sales, technical, and operational contacts)
- Ran a multi-channel campaign combining:
- LinkedIn messaging
- Cold email campaigns (6,000+ emails sent)
- ~1,500 phone calls
- Personal invitations to trade show meetings
- Helped coordinate and organise 28 in-person meetings at trade shows, including direct on-stand engagement and pre-booked appointments
- Managed lead qualification (MQL and SQL) and handed off prospects to the sales team
- Delivered technical brochures, price lists, and product presentations to hundreds of relevant contacts who expressed interest but were not yet ready to partner
- Ensured nearly complete coverage of the relevant B2B landscape in the target regions, establishing future pipeline potential
📊 Results (in 6 months)
Metric | Value |
LinkedIn connections | ~1,200 |
Emails sent | ~6,000 |
Phone calls made | ~1,500 |
Custom B2B contacts built | ~2,800 |
Marketing Qualified Leads (MQLs) | 117 |
Sales Qualified Leads (SQLs) | 39 |
Trade show meetings | 28 |
Partnership agreements signed (to date) | 7+ |
✅ Impact
- Built a unique and proprietary B2B contact base in three key European markets
- Generated immediate sales opportunities and signed distribution agreements
- Delivered product and brand exposure to nearly every relevant player in the market
- Equipped the client with high-intent, long-tail contacts for future reactivation
- Cemented brand awareness across a highly focused audience through education and direct interaction
💬 Client Quote
"We didn’t just need leads — we needed qualified local partners who could sell, install, and support our products. Turbo Mango built that pipeline from zero, identified hundreds of real prospects, and helped us close deals in important markets for us."
— Head of Sales
Want to see if we can do the same for your company? Let’s talk.
Contact us:
Tel: +43 677 63102852
E-Mail: info@turbomango.com
E-Mail: info@turbomango.com
Head Office:
2340, Neudorferstrasse 52–58, Mödling, Austria
Regional Offices:
San Jose, USA
Dubai, United Arab Emirates
Dnipro, Ukraine
2340, Neudorferstrasse 52–58, Mödling, Austria
Regional Offices:
San Jose, USA
Dubai, United Arab Emirates
Dnipro, Ukraine