30K+ NURSE REGISTRATIONS AND 273 B2B LEADS FOR A GLOBAL HEALTHCARE PLATFORM

CASE STUDY

30,000+ nurse registrations and 273 B2B leads for a global healthcare staffing platform — exceeding KPIs by 3x

Industry: Healthcare / Workforce Mobility / B2C & B2B / Global


About the Client

A global online platform helping licensed nurses from developing countries access training, certification, and international job opportunities. The platform connects qualified nursing professionals with hospitals, clinics, and healthcare recruiters in high-demand regions such as Central and Western Europe.


About the Project

The 12-month project had two parallel objectives:

1. B2C: Attract and convert nurses from countries like the Philippines, India, and Eastern Europe into platform users, guiding them to register, participate in educational events, and apply for international positions.
2. B2B: Engage hospital directors and clinical HR managers in countries with high staffing needs (Switzerland, Austria, Germany) and qualify their interest in hiring international nurses via the platform.

🎯 Target Audience

B2C:

• Licensed nurses from the Philippines, India, Nigeria, Ukraine, and other developing countries
• Primary conversion goal: registration on the platform and attendance at value-driven webinars

B2B:

• Directors and HR decision-makers at hospitals and clinics in DACH region (Germany, Austria, Switzerland)
• Objective: initiate recruitment conversations and assess partnership interest

🚩 Challenge

• Build trust with an international nursing audience unfamiliar with the platform
• Scale up registration and engagement while maintaining a low cost-per-acquisition
• Overcome saturation and ad fatigue in crowded healthcare recruitment channels
• Align both nurse acquisition and hospital outreach under a unified brand narrative

💡 What We Did

• Designed and launched high-converting landing pages for global webinars and registration flows
• Managed paid acquisition campaigns via Facebook and Instagram (focused on nurses)
• Produced and promoted 15+ educational webinars, with participation ranging from 1,500 to 2,500 nurses each
• Recruited and coordinated speakers, regional ambassadors, and subject matter experts to boost trust and relevance
• Built automated funnels and conversion sequences using CRM integrations and behavioural triggers
• Ran a B2B outreach campaign via LinkedIn and email to clinic directors and HR leaders
• Initiated partnership conversations and co-marketing discussions with selected institutions

📊 Results (in 12 months)


✅ Impact

• Outperformed KPIs by over 3x (initial goal: 10,000 registrations & 100 attendees per webinar)
• Built scalable multi-lingual lead funnels for both nurse onboarding and clinic engagement
• Significantly improved cost-efficiency of campaigns over time (90% CPA reduction)
• Helped the client establish a trusted presence in emerging and developed markets
• Created a warm lead database for both recruitment and institutional partnerships

💬 Client Quote

"We didn’t expect this level of precision, reach, and engagement across such diverse markets. Turbo Mango helped us exceed our original goals, both in nurse registrations and clinic outreach. Their team handled everything from content to conversion, and made our growth truly global."

— Co-Founder & CEO