285 B2B LEADS FOR A HVAC MANUFACTURER
CASE STUDY
285 Marketing Qualified Leads, including 93 appointments, for a leading HVAC equipment manufacturer
Industry: HVAC / Construction / Engineering / Europe
About the Client
A U.S.-based manufacturer specializing in advanced HVAC systems, targeting large-scale construction projects across Europe. Their solutions are designed for industrial facilities, hotels, hospitals, offices, and commercial buildings.
About the Project
A 9-month campaign aimed at generating qualified B2B leads within construction projects over 2000 m² and budgets exceeding €5 million. The focus was on engaging decision-makers during the design and structural construction phases.
🎯 Target Audience
The outreach targeted professionals involved in significant construction projects:
🚩 Challenge
The client faced challenges in expanding their client base and enhancing sales through traditional distribution channels. Participation in construction industry exhibitions was costly with unpredictable results, and targeted advertising campaigns did not yield significant new leads. Additionally, GDPR compliance in Europe made email marketing more challenging.
💡 What We Did
📊 Results (in 9 months)
✅ Impact
The strategic outreach and digital enhancements led to a significant expansion into new construction projects and client bases. The company's brand recognition among the target audience improved markedly, resulting in increased sales and establishing the brand as a key player in the HVAC market.
💬 Client Quotes
"Leads are much more qualified than you would think."
— Sales Manager
"This volume of leads for our HVAC solutions is impressive! Have we tapped into a particularly high-demand sector, or is it the result of our revamped marketing strategy, or perhaps a combination of both?"
— General Manager
285 Marketing Qualified Leads, including 93 appointments, for a leading HVAC equipment manufacturer
Industry: HVAC / Construction / Engineering / Europe
About the Client
A U.S.-based manufacturer specializing in advanced HVAC systems, targeting large-scale construction projects across Europe. Their solutions are designed for industrial facilities, hotels, hospitals, offices, and commercial buildings.
About the Project
A 9-month campaign aimed at generating qualified B2B leads within construction projects over 2000 m² and budgets exceeding €5 million. The focus was on engaging decision-makers during the design and structural construction phases.
🎯 Target Audience
The outreach targeted professionals involved in significant construction projects:
- Chief Engineers and Architects
- Heads of Procurement Departments
- Directors of Construction Projects and Installation Organisations
🚩 Challenge
The client faced challenges in expanding their client base and enhancing sales through traditional distribution channels. Participation in construction industry exhibitions was costly with unpredictable results, and targeted advertising campaigns did not yield significant new leads. Additionally, GDPR compliance in Europe made email marketing more challenging.
💡 What We Did
- Utilised a database of construction projects to identify companies potentially needing HVAC equipment.
- Connected with key decision-makers through LinkedIn, email marketing, and content marketing.
- Launched targeted LinkedIn campaigns and distributed educational materials via social media and the company's website.
- Employed specialized software and AI to identify professionals involved in significant construction projects.
- Hosted specialised webinars for construction professionals to showcase HVAC products and engage with the technical team.
📊 Results (in 9 months)
Metric | Value |
Total prospects targeted | 3,634 |
New relevant LinkedIn connections | 1,496 |
Responded leads | 854 |
Registered for webinars | 665 |
Qualified leads | 285 |
Appointments set | 93 |
✅ Impact
The strategic outreach and digital enhancements led to a significant expansion into new construction projects and client bases. The company's brand recognition among the target audience improved markedly, resulting in increased sales and establishing the brand as a key player in the HVAC market.
💬 Client Quotes
"Leads are much more qualified than you would think."
— Sales Manager
"This volume of leads for our HVAC solutions is impressive! Have we tapped into a particularly high-demand sector, or is it the result of our revamped marketing strategy, or perhaps a combination of both?"
— General Manager
Want to see if we can do the same for your company? Let’s talk.
Contact us:
Tel: +43 677 63102852
E-Mail: info@turbomango.com
E-Mail: info@turbomango.com
Head Office:
2340, Neudorferstrasse 52–58, Mödling, Austria
Regional Offices:
San Jose, USA
Dubai, United Arab Emirates
Dnipro, Ukraine
2340, Neudorferstrasse 52–58, Mödling, Austria
Regional Offices:
San Jose, USA
Dubai, United Arab Emirates
Dnipro, Ukraine