109 B2B LEADS FOR AN ARCHITECTURE STUDIO

CASE STUDY

109 Marketing Qualified Leads, including 58 booked meetings, for an award-winning architecture firm

Industry: Architecture / Real Estate Development / DACH Region

About the Client

A Vienna-based architecture studio known for innovative and sustainable designs across logistics, industrial, and commercial spaces. The firm combines creative vision with practical execution, having completed high-profile projects for international brands. However, it relies primarily on referrals to win new business.

About the Project

This 3-month campaign aimed to build a steady pipeline of qualified leads by positioning the studio as a go-to partner for early-stage development projects. The goal was to identify real estate developers, general contractors, and logistics operators planning new facilities and initiate conversations before public tenders were issued.

🎯 Target Audience

The outreach targeted real estate and construction professionals involved in the planning and execution of commercial or industrial buildings:

  • Logistics real estate developers
  • General contractors and build-operate-transfer companies
  • Operators of logistics and production facilities
  • Investment groups with active construction projects

Key regions: Austria, Germany, Switzerland

Ideal contacts included:

  • Managing Directors and Partners
  • Real Estate Development Heads
  • Project Managers and Technical Directors
  • Founders and CEOs

🚩 Challenge

The client needed to:

  • Break out of referral-based sales and generate a predictable lead flow
  • Reach buyers early in the decision-making process
  • Stand out in a competitive market without using paid advertising
  • Build brand recognition among new audiences across the DACH region

💡 What We Did

  • Built a hand-curated list of decision-makers based on company size, project scope, and region
  • Created tailored messaging strategies for developers vs. contractors vs. operators
  • Used LinkedIn to launch outreach campaigns via real team profiles
  • Managed conversations from connection to lead qualification
  • Distributed relevant case studies and project references as conversation openers
  • Organised a rooftop networking event to boost brand visibility and client trust
  • Qualified inbound interest and passed MQLs/SQLs to the client team

📊 Results (in 3 months)

Metric

Value

New LinkedIn connections

1,420

Replies & active conversations

464

Total Marketing Qualified Leads

109

— of which booked meetings

58

Target regions

Austria, Germany, Switzerland


✅ Impact

  • Built a repeatable lead generation engine that replaced ad hoc referrals
  • Established direct lines of communication with key players in the logistics and industrial construction market
  • Improved brand visibility and strengthened client trust through content and events
  • Opened new project opportunities — including RFPs and concept briefs under discussion

💬 Client Quote

"Turbo Mango helped us move from passive referrals to active client acquisition — fast. We were no longer waiting for the phone to ring. Instead, we had meaningful conversations with decision-makers who knew exactly what we do and why it matters. That’s a game changer."

— CEO & Co-Founder
Want to see if we can do the same for your company? Let’s talk.

Contact us:

Tel: +43 677 63102852
E-Mail: info@turbomango.com
Head Office:
2340, Neudorferstrasse 52–58, Mödling, Austria

Regional Offices:
San Jose, USA
Dubai, United Arab Emirates
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