Turbo Mango worked closely with our client to develop a targeted B2B lead generation strategy that included:
1. Market research: Turbo Mango conducted in-depth market research to identify potential customers for their services, including construction companies, real estate developers, and architectural firms.
2. Persona development: Based on interviews and market research, Turbo Mango developed buyer personas to define the pain points, motivations, and goals of the target audience.
3. Content creation: Turbo Mango created a variety of content, including blog posts, case studies, and social media content, to engage the target audience and provide them with valuable information.
4. LinkedIn campaigns: Turbo Mango developed a targeted LinkedIn campaign to reach out to potential customers and offer them relevant services. Using this information, we crafted customized outreach messages that highlighted the client's strengths and expertise.
5. Lead nurturing: Turbo Mango established a lead nurturing program to develop relationships with potential clients and guide them throughout the sales funnel. To further enhance brand recognition and loyalty, we organized an office rooftop event with appetizers, drinks, and a pleasant atmosphere for networking. This helped create a positive association between the brand and the networking opportunities provided.