109 Marketing Qualified Leads, including 58 booked meetings, for an award-winning architecture firm
Industry: Architecture / Real Estate Development / DACH Region
About the Client
A Vienna-based architecture studio known for innovative and sustainable designs across logistics, industrial, and commercial spaces. The firm combines creative vision with practical execution, having completed high-profile projects for international brands. However, it relies primarily on referrals to win new business.
About the Project
This 3-month campaign aimed to build a steady pipeline of qualified leads by positioning the studio as a go-to partner for early-stage development projects. The goal was to identify real estate developers, general contractors, and logistics operators planning new facilities and initiate conversations before public tenders were issued.
🎯 Target Audience
The outreach targeted real estate and construction professionals involved in the planning and execution of commercial or industrial buildings:
Logistics real estate developers
General contractors and build-operate-transfer companies
Operators of logistics and production facilities
Investment groups with active construction projects
Key regions: Austria, Germany, Switzerland
Ideal contacts included:
Managing Directors and Partners
Real Estate Development Heads
Project Managers and Technical Directors
Founders and CEOs
🚩 Challenge
The client needed to:
Break out of referral-based sales and generate a predictable lead flow
Reach buyers early in the decision-making process
Stand out in a competitive market without using paid advertising
Build brand recognition among new audiences across the DACH region
💡 What We Did
Built a hand-curated list of decision-makers based on company size, project scope, and region
Created tailored messaging strategies for developers vs. contractors vs. operators
Used LinkedIn to launch outreach campaigns via real team profiles
Managed conversations from connection to lead qualification
Distributed relevant case studies and project references as conversation openers
Organised a rooftop networking event to boost brand visibility and client trust
Qualified inbound interest and passed MQLs/SQLs to the client team
📊 Results (in 3 months)
Metric
Value
New LinkedIn connections
1,420
Replies & active conversations
464
Total Marketing Qualified Leads
109
— of which booked meetings
58
Target regions
Austria, Germany, Switzerland
✅ Impact
Built a repeatable lead generation engine that replaced ad hoc referrals
Established direct lines of communication with key players in the logistics and industrial construction market
Improved brand visibility and strengthened client trust through content and events
Opened new project opportunities — including RFPs and concept briefs under discussion
💬 Client Quote
"Turbo Mango helped us move from passive referrals to active client acquisition — fast. We were no longer waiting for the phone to ring. Instead, we had meaningful conversations with decision-makers who knew exactly what we do and why it matters. That’s a game changer."
— CEO & Co-Founder
Want to see if we can do the same for your company? Let’s talk.