Since 1960, the company has established itself as a leading manufacturer in Austria, specialising in metal fireproof doors and sliding gates. It targets the European construction market, focusing on the industrial, healthcare, education, and commercial sectors.

Target audience and projects:

• Industries: Construction, Industrial, Healthcare, Education, Commercial.
• Project Stages: Design and Construction.
• Total Volume of the Construction Project: Minimum of 7 million Euros.
• Size: Over 4000 m².
• Regions: Europe.
• Decision Makers: Chief Architects, Procurement Heads, Construction Project Directors.

Facing a declining market, the company's sales teams are pressured to exceed their targets as part of a strategic 5-year sales growth plan.

This challenge is compounded by the dual demands of lead generation and managing ongoing projects, leaving minimal time for networking and market expansion efforts.

With the ambitious goal of increasing sales despite market contractions, there's a clear need for a more effective market penetration and customer engagement strategy, highlighting the urgency for innovative solutions to sustain and grow the company's market presence.

The company has invested in accessing several databases and public tenders for construction projects to identify and capitalise on new opportunities. However, the sales teams find themselves unable to utilise these resources fully.

A comprehensive solution was implemented to address these challenges, centring on LinkedIn outreach combined with targeted email campaigns.

This approach optimised the sales team's efficiency by automating identifying and engaging with potential leads.

By leveraging the construction databases and public tender information the company had acquired, the strategy involved filtering and prioritising projects that matched the company's capabilities and goals.

Our marketing team scheduled calls and meetings, significantly reducing the manual effort required from the sales team. This enabled them to focus on high-value interactions and project management, ensuring a more strategic allocation of their time and resources.

Additionally, integrating professional photography, video production, and a multilingual website with SEO optimisation, alongside deploying HubSpot CRM for lead and deal management, formed a multi-faceted approach to enhancing the company's digital footprint and engagement with potential clients.

The strategic implementation of LinkedIn outreach and email campaigns, coupled with the efficient scheduling of calls and meetings, yielded significant outcomes.

Within six months, the company witnessed a substantial increase in LinkedIn page followers from 437 to 896 and garnered 397 targeted newsletter subscriptions.

Connection requests soared to 3714, with 1360 accepted requests and 293 active engagements.

This proactive approach led to the generation of 87 leads/prospects, marking a pivotal shift in the company's ability to navigate the challenging market and align with its 5-year growth plan effectively.

"Thanks to the dedicated efforts and strategic approach of the team, we've significantly expanded our reach into new construction projects and client bases, markedly enhancing our brand recognition among our target audience. The results have exceeded our expectations, leading to an increase in sales and establishing our brand as a key player in the metal fireproof doors and sliding gates market. The ability to generate more leads and effectively engage with potential clients has been transformative for our business."

Head of Export