87 B2B LEADS FOR A STEEL DOOR MANUFACTURER
CASE STUDY
87 Marketing Qualified Leads, including 37 appointments, for a leading manufacturer of fireproof metal doors and sliding gates
Industry: Construction / Industrial Doors / Europe
About the Client
An Austrian company established in 1960, specialising in the production of fire-resistant metal doors and sliding gates. Serving the European construction market, their focus spans industrial, healthcare, education, and commercial sectors.
🎯 About the Project
A 6-month campaign aimed at generating qualified B2B leads within large-scale construction projects (minimum €7 million, over 4000 m²) across Europe. The objective was to connect with decision-makers during the design and construction phases, including Chief Architects, Procurement Heads, and Construction Project Directors.
🎯 Target Audience
The outreach targeted professionals involved in significant construction projects:
🚩 Challenge
Facing a declining market, the client's sales team was under pressure to meet ambitious targets outlined in a 5-year growth plan. The dual responsibilities of lead generation and project management left little time for market expansion. Despite investing in construction databases and public tender information, the team struggled to fully leverage these resources.
💡 What We Did
📊 Results (in 6 months)
✅ Impact
The strategic outreach and digital enhancements led to a significant expansion into new construction projects and client bases. The company's brand recognition among the target audience improved markedly, resulting in increased sales and establishing the brand as a key player in the fireproof metal doors and sliding gates market.
💬 Client Quote
"Thanks to the dedicated efforts and strategic approach of the team, we've significantly expanded our reach into new construction projects and client bases, markedly enhancing our brand recognition among our target audience. The results have exceeded our expectations, leading to an increase in sales and establishing our brand as a key player in the metal fireproof doors and sliding gates market. The ability to generate more leads and effectively engage with potential clients has been transformative for our business."
— Head of Export
87 Marketing Qualified Leads, including 37 appointments, for a leading manufacturer of fireproof metal doors and sliding gates
Industry: Construction / Industrial Doors / Europe
About the Client
An Austrian company established in 1960, specialising in the production of fire-resistant metal doors and sliding gates. Serving the European construction market, their focus spans industrial, healthcare, education, and commercial sectors.
🎯 About the Project
A 6-month campaign aimed at generating qualified B2B leads within large-scale construction projects (minimum €7 million, over 4000 m²) across Europe. The objective was to connect with decision-makers during the design and construction phases, including Chief Architects, Procurement Heads, and Construction Project Directors.
🎯 Target Audience
The outreach targeted professionals involved in significant construction projects:
- Chief Architects
- Procurement Heads
- Construction Project Directors
🚩 Challenge
Facing a declining market, the client's sales team was under pressure to meet ambitious targets outlined in a 5-year growth plan. The dual responsibilities of lead generation and project management left little time for market expansion. Despite investing in construction databases and public tender information, the team struggled to fully leverage these resources.
💡 What We Did
- Implemented LinkedIn outreach combined with targeted email campaigns to identify and engage potential leads.
- Utilised existing construction databases and public tender information to filter and prioritise projects aligning with the company's capabilities.
- Scheduled calls and meetings, reducing manual efforts for the sales team and allowing focus on high-value interactions.
- Enhanced digital presence through professional photography, video production, and a multilingual, SEO-optimised website.
- Deployed HubSpot CRM for efficient lead and deal management.
📊 Results (in 6 months)
Metric | Value |
Total prospects targeted | 3,714 |
New relevant LinkedIn connections | 1,360 |
Responded leads | 293 |
Newsletter subscribers | 397 |
Qualified leads | 87 |
Appointments set | 37 |
✅ Impact
The strategic outreach and digital enhancements led to a significant expansion into new construction projects and client bases. The company's brand recognition among the target audience improved markedly, resulting in increased sales and establishing the brand as a key player in the fireproof metal doors and sliding gates market.
💬 Client Quote
"Thanks to the dedicated efforts and strategic approach of the team, we've significantly expanded our reach into new construction projects and client bases, markedly enhancing our brand recognition among our target audience. The results have exceeded our expectations, leading to an increase in sales and establishing our brand as a key player in the metal fireproof doors and sliding gates market. The ability to generate more leads and effectively engage with potential clients has been transformative for our business."
— Head of Export
Want to see if we can do the same for your company? Let’s talk.
Contact us:
Tel: +43 677 63102852
E-Mail: info@turbomango.com
E-Mail: info@turbomango.com
Head Office:
2340, Neudorferstrasse 52–58, Mödling, Austria
Regional Offices:
San Jose, USA
Dubai, United Arab Emirates
Dnipro, Ukraine
2340, Neudorferstrasse 52–58, Mödling, Austria
Regional Offices:
San Jose, USA
Dubai, United Arab Emirates
Dnipro, Ukraine